Media Service Companies Merge

Mediaserve and Support to Sales have merged, in an attempt to win business from television for regional media.

Managing director of Support to Sales, Mike Dinsdale says of the merger; “In the search for the perfect advertising solution more and more advertisers are realising that a media mix is the key rather than sticking to a single medium, which has tended to be easier for the ad agency placing the business”. The combination of optimum effective planning and perfection of the creative element was the major appeal of the initiative, he claimed.

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