Last week the Media Week Consumer Press Awards were held, with O & M Media winning Agency of the Year. The chairman of the panel, Ken New, said that the recession appeared to have taken its toll on creativity in press planning, and called for a greater level of innovation.
Winners were:
* MAGAZINE OF THE YEAR Company
* NEWSPAPER OF THE YEAR Daily Mail
* NEWSPAPER SALES TEAM OF THE YEAR Daily Mail
* MAGAZINE SALES TEAM OF THE YEAR National Magazine Company
* AGENCY OF THE YEAR O & M Media
* CAMPAIGN OF THE YEAR Eurospace/TMD Carat-Nissan Motors
* BEST NEWSPAPER CAMPAIGN Eurospace/TMD Carat-Nissan Motors
* BEST MAGAZINE CAMPAIGN Pattison Horswell Durden-Midland Bank
* BEST USE OF RESEARCH Pattison Horswell Durden-Midland Bank
* BEST REGIONAL PRESS CAMPAIGN Pattison Horswell Durden-Home Office
* MOST INNOVATIVE USE OF A PRESS MEDIUM Eurospace/TMD Carat- Nissan Motors
* BEST USE OF ADVERTORIAL BBJ Media Services/Bass Brewers
* BEST USE OF PRESS IN MULTI-MEDIA CAMPAIGN – PHD-Midland Bank * BEST CAMPAIGN TARGETED AT SPECIAL INTEREST READERS
O & M Media-Ford
* BEST CAMPAIGN TARGETED AT ALL ADULTS No Winner
* BEST CAMPAIGN TARGETED AT WOMEN O & M Media-Golden Wonder * BEST CAMPAIGN TARGETED AT MEN No Winner
* BEST USE OF A SMALL BUDGET No Winner
* BEST USE OF A LARGE BUDGET O & M Media-Ford
