Mediapolis Goes Into Extra Time

Mediapolis has set-up Mediapolis Extra Time, a television sponsorship, product placement and new media division.

Guy Martin, TV buyer and sponsorship coordinator, is to head the new division; he will no longer be responsible for TV buying. Extra Time has already arranged two sponsorship deals for Carlton. In a deal worth £150,000, London Transport will sponsor Good Stuff, the London entertainment-guide show. Sopexa, the French cuisine promoter, has also signed a deal, worth around £25,000, for the London Restaurant Guide, a programme that goes on-air in March.

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