Ad agency Mediapolis is planning to launch a new media operation called Catalyst in the near future. The division will be concerned with expanding the creative output of the agency and will be given reign to ‘say what it thinks’ about Mediapolis projects.
Mediapolis clients will be able to make use of the Catalyst team, but it will secure its own business as well. The operation will be run by Phil Danter, Mediapolis’ head of strategy, and Peter Bowman, the company’s research chief.
Mediapolis: 0171 393 9000
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