The Times has joined up with MediaTel to produce mediawatch, a new section appearing in the media times every Friday.
mediawatch is aimed at those who work in the industry by providing analysis and comment of current media issues. The analysis will draw from MediaTel’s extensive source of industry data.
The first mediawatch is published in today’s Times on page 45 and examines World Cup viewer ratings, from the point of view of advertisers.
The media times section is edited by Raymond Snoddy, previously media correspondent at the Financial Times. He joined The Times in July 1997.
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