MediaTel Insight: Global Advertising To Grow 4.5% In 2003
Global advertising spend will grow by 4.5% in 2003, reaching $262.0 billion – a shade above 2000’s boom-year spend of $259.6 billion, according to figures from Initiative Media.
Also On MediaTel Insight Today…
UK Digital TV Penetration Could Overtake Internet, Says ITC
Digital television penetration is on target to exceed internet penetration in the UK if current growth rates continue, according to the Independent Television Commission.
US Radio Outlook From Merrill Lynch
In the light of concerns about the impact of war in the Middle East, Merrill Lynch has downgraded its 2003 radio advertising forecasts.
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