MediaTel Insight: ITV Advertising Forecasts From Lehman Brothers
ITV needs to brace itself for a 3.3% fall in advertising revenues this year, according to new analysis of the commercial television sector from Lehman Brothers. The FY forecast for 2004 has been duly cut from 4% to 2.5%.
Also On MediaTel Insight Today…
Poor Business Plans To Blame For Pay-TV Failures
The inability to initiate professional business plans has been the main reason for the lack of success of many European pay-TV channels, says a new report.
Broker Lowers US Newspaper Growth Forecasts
Merrill Lynch has revised down its forecasts for the US newspaper industry due to weakness in a number of advertising sectors.
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