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MediaTel Insight: Latest US Ad Forecasts From eMarketer

MediaTel Insight: Latest US Ad Forecasts From eMarketer

In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now started to return and eMarketer expects the $8.1 billion level to be reached in 2006, with strong growth of 12.5% that year.

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US Newspaper Publishers See Some Ad Gains

US newspaper groups Dow Jones and New York Times Company have both reported Q2 advertising revenue figures slightly ahead of analysts’ expectations.

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