Growth in advertising and media expenditure will be modest this year, although somewhat higher than in 2002, according to the latest Global Entertainment And Media Outlook report from PricewaterhouseCoopers (PwC).
Also On MediaTel Insight Today…
IAB Revises US Q4 Internet Spend To $1.6bn
Consolidated figures from the Internet Advertising Bureau (IAB) show that US online adspend was slightly higher in the fourth quarter of last year than previously announced.
Camera Phones To Galvanise European Mobile Market
In three years time, most of the mobile phones sold in Western Europe will be camera-embedded devices, says a new report from Gartner Dataquest.
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