MediaTel Insight: Merrill Lynch Lowers Global Ad Forecast
Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year.
Also On MediaTel Insight Today…
Omnicom Upbeat Following Positive Results
Omnicom, the world’s third largest advertising group, has challenged the gloomy picture being painted by many industry observers and announced a 9% rise in profits for the fourth quarter of 2002.
Western European Ecommerce Forecasts
The Western European ecommerce industry was worth €309 billion in 2002, according to the new annual trends and forecasts report from EITO.
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