Advertising and marketing conditions in the second quarter are shaping up to be similar to Q1, with positive trends in the US whilst elsewhere remains mixed and quite weak, according to analysts at Merrill Lynch. Indications are of an upward momentum, with improved trading at the media companies likely to be followed by a similar trend at the agencies.
Also On MediaTel Insight Today…
Music Industry Must Embrace The Net, Says Study
The online music sector will experience only limited growth in the near future, due to the lack of co-operation between broadband service providers (BSPs) and the recording industry, according to a new report.
Mobile Operators Could Cannabilise Their Own Revenues, Warns Ovum
Current pricing plans for multimedia messaging services (MMS) could cannabilise revenues from the popular SMS text messaging sector, leaving mobile operators in the lurch in the short-term.
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