MediaTel Insight: Multichannel Consumers Demand More Content

The emergence of the ‘multichannel consumer’ – an evolutionary descendant of the online consumer – is leaving media companies with the costs of providing integrated cross-channel content with virtually no associated upswing in revenues.

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Western European Mobile Market Will Hit Saturation By 2007

The number of mobile users worldwide will surpass two billion by 2007, although the growth rate between now and then will slow almost to a standstill, according to projections from InStat/MDR.

US Magazine Ad Revenues Climb 8% In July

US magazine advertising revenues increased by 7.9% year on year in July, reaching $1.2 billion, according to the latest figures from the Publishers Information Bureau (PIB).

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