MediaTel Insight: Negative Conditions For UK Regional Press
Having so far escaped the advertising recession relatively unscathed, the UK’s regional press may be in for a tougher period as economic and consumer factors turn against the sector. According to economists and media analysts at Merrill Lynch, the outlook for critical factors is now ‘overwhelmingly negative’.
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The advance of digital technology has helped to stimulate cinema advertising and major brands are fast realising that they can deliver their message effectively to movie theatre audiences.
Market Research Sector Grows In 2002
Expenditure on market research in the UK increased by 2.6% in 2002, according to new industry figures.
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