MediaTel Insight: Online Ad Market Grows Up In 2002
The internet is starting to play a more prominent role in the marketing mix and this is backed up by figures released today by the Interactive Advertising Bureau which show that UK online advertising spend increased by 18.7% to almost £200 million in 2002.
Also On MediaTel Insight Today…
Reluctant Viewers Turn To Digital TV After Free Trial
Viewers who claim not to want digital television often change their minds after a trial of the service, according to new research commissioned by a consortium of interested companies.
Merrill Lynch Downgrades US Radio Growth Forecasts
Merrill Lynch is reducing its 2003 US radio advertising growth forecast from 4.3% to 3.3%, giving a total spend of $19.5 billion.
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