MediaTel Insight: Outdoor Media Inflation Outstrips Sectors
The relative cost of using outdoor advertising has risen more quickly than all other media over the last seven years, according to media inflation figures. The data shows that it is more than twice as expensive than in 1995 to reach a given number of people using outdoor advertising.
Also On MediaTel Insight Today…
Service Providers Look To Combat Broadband Slowdown
Ipsos-Insight reports that there is likely to be a slowdown in broadband growth in the US unless providers take steps to persuade dial-up users that it is beneficial to upgrade.
US Magazine Ad Revenues And Volumes Rise In May
Total US magazine advertising revenues rose by 11.2% in May, closing at $1.7 billion, according to the latest data from the PIB.
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