MediaTel Insight: Publicis Tops 2003 New Business League

December saw a marked increase in activity at leading agencies as the account pipeline remained strong. There were a number of significant wins for Publicis which clinched the Lehman Brothers 2003 New Business Title.

Also On MediaTel Insight Today…

More Americans Taking The Broadband Route

Growth in US internet usage has slowed in recent years but demand for high-speed services remains high, according to new statistics from Harris Interactive.

Mobile Marketing Enters The Mix

Marketers remain largely unconvinced about the viability of mobile strategies but the medium would appear to have greater potential in the future, judging from a survey carried out by Reveries.com.

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