MediaTel Insight: PVR Uptake Gives Ad Industry Food For Thought
Until now the reality has failed to live up to the hype but there are emerging signs that consumers are taking to PVR technology leading to increased anxiety in the advertising fraternity.
Western European Cable And Satellite Subscriber Figures
Germany has maintained its towering lead over all other countries in the region with practically twice as many subscribers to each platform as its closest rival.
US Magazines Revenues Rise 10% In February
Total US magazine advertising revenue rose by 10.2% year on year in February, according to the latest data from the PIB.
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