MediaTel Insight: TNS/CMR Upgrades US 2003 Ad Growth To 4.3%
US advertising spend is forecast to grow by 4.3% this year to reach $124.7 billion, according to a new set of figures from TNS Media Intelligence/CMR. Unveiling its mid-year AdWatch: Outlook 2003 report at a conference in New York, the group upgraded its January prediction of 3.3% growth for the full-year.
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INSIGHTanalysis: BSkyB In The Box Seat In Premiership Rights Chase
BSkyB seems set to retain its dominance of televised football in the UK, despite the announcement last week that live Premiership rights are to be split into three packages when the current broadcasting contract expires next year.
Mobile Operators Seek Road To Messaging Riches
Mobile messaging stands at an industry crossroads and decisions and actions taken over the next twelve months will determine the direction and potential of the medium.
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