MediaTel Insight: US Adspend Grows 5% In First Quarter
Spanish language network television continued to outperform the US advertising market in the first quarter of the year, showing growth of 19.5% over Q1 2002, according to estimate figures from TNS Media Intelligence/CMR.
Also On MediaTel Insight Today…
SMG Sees No Material Advertising Recovery Until 2004
Conditions in the first five months of this year have led Don Cruickshank, chairman of SMG, to be cautious about the remainder of the media group’s year, according to the company’s AGM today.
Satellite Making Its Mark In America
Satellite is now making significant inroads in the United States and new figures indicate that cable’s domination of the multichannel market could soon be a thing of the past.
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