CMR/TNS reports that total ad spending for 2002 came in at $117.3 billion, compared to $112.5 billion in 2001 as a result of “a strong second half reflecting the vibrant network upfront, the elections and holiday spending.”
Also On MediaTel Insight Today…
Future Network Acquires French Computer Mags Division
On the same day that it reported pre-tax profits of £10.7 million for 2002, Future Network has agreed to purchase Hachette Digital Presse for £3.5 million.
Aegis Heartened By Positive Annual Results
The media and marketing group, Aegis has announced a 12.8% rise in profits for 2002, following an increase in business at the Carat network.
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