MediaTel Insight: US Adspend Rises 6.8% In First Half

The US advertising market grew by almost 7% in the first half of 2003, confirming industry views that a recovery is in the offing. Fifteen of the sixteen media categories examined by TNS Media Intelligence/CMR experienced gains with cable television recording the largest percentage increase.

Also On MediaTel Insight Today…

Bronfman Dismisses Rival’s Bid For VUE

Edgar Bronfman Jnr, vice-chairman at Vivendi Universal, has called on directors to accept his bid for the group’s US entertainment assets rather than merge with TV network NBC.

Murdoch Walks Away From Japanese TV Scene

News Corporation has announced that it has sold its shareholding in Japanese satellite broadcaster Sky Perfect Communications in a deal worth $227 million.

Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.