US advertising expenditure will rise by 3.5% to $102.6 billion in 2003, according to forecasts from Initiative Media. Radio will show the strongest growth this year, at 4.0%, and television will follow at 3.9%.
Also On MediaTel Insight Today…
World DTV To Reach 58m Units In 2007, Says Instat
The launch of Freeview in the UK and the policies of the Federal Communications Commission in the US are both to be key in driving digital growth.
Online Banking Gaining In Popularity
One in five Europeans banks online, and that number will double to 130 million in 2007, according to a new report from Forrester Research.
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