US adspend rose by more than 5% during 2003, according to the latest data from Nielsen Media Research, with local media showing the greatest increases throughout the year.
Also on MediaTel Insight today…
Data Services To Boost Mobile Market
Mobile data is driving further growth in the mobile market in Western Europe, with consumers taking up ever more sophisticated applications. A report from the Yankee Group has forecast continued growth in wireless data revenue as consumers move beyond text messaging to using data content services and applications.
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