MediaTel Insight: US Newspaper Industry Holds Breath Over Conflict
The impact of the war and general economic uncertainty has forced Merrill Lynch to revise its newspaper ad revenue growth forecast for the first quarter from 4% to 2-2.5%.
Also On MediaTel Insight Today…
Taylor Nelson Looks At NFO WorldGroup Acquisition
Market research company, Taylor Nelson Sofres has confirmed that it is in discussions about the potential acquisition of NFO WorldGroup from Interpublic Group.
Only 20% Of US Viewers ‘Likely’ To Pay Attention To Ads, Shows Survey
Heavy TV users may be slightly less likely to pay attention to television adverts, according to a Jack Myers Report survey.
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