MediaTel Insight: US Recovery Remains Tentative And Slow

The tentative advertising recovery in the US is continuing, according to analysts at Merrill Lynch. However, growth is not strong and universal; rather, there are fits and starts between the different media, with share of adspend being moved around between them.

Also On MediaTel Insight Today…

US B2B Print Ad Revenues Dip 1.1% In May

US business to business (B2B) print advertising declined again during May this year, with revenues down by 1.1% and ad pages down by 5.9% year on year.

Growing Demand For Handsets In Second Quarter

Shipments of mobile handsets increased by almost a fifth in the second quarter of 2003, according to the latest figures from IDC.

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