MediaTelINSIGHT: 2004 To Be A Banner Year For TV Advertising

After a lacklustre 2003, US spot TV revenues will increase by more than 10% next year, according to the Television Bureau of Advertising. The association, which represents America’s broadcast television industry, held its annual forecast conference last week.

Also On MediaTel Insight Today…

Home Networks Coming Of Age, Says Jupiter

Home networking is becoming an increasingly attractive option for tech-conscious families and Jupiter Research claims that the technology will be present in 27% of US households by 2008.

Advertising Demand Picks Up Stateside

Demand for ad media has increased across the board this year, according to a survey of US planners and buyers conducted by InsightExpress and MediaPost.

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