Worldwide advertising expenditure will rise by 1.7% this year and by 3.2% in 2004, driven by a stronger market in the United States, according to the latest Ad Barometer report from Interdeco.
Also On MediaTel Insight Today…
Mobile Industry Assesses Potential Of Business Texting
Until now, text messaging has been generally regarded as a leisure time pursuit primarily used to communicate with friends. However, it also has value in the workplace and a new survey from the MDA has taken steps to gauge this.
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