MediaTelINSIGHT: Advertisers Head Into Online Territory

Faith in the online medium as an advertising vehicle is at an all time high and a significant number of companies are prepared to increase their spending on interactive campaigns, according to a new study from MSN and the Interactive Advertising Bureau.

Also On MediaTel Insight Today…

Billett Rules Out TV Ad Revival

There is no prospect of a recovery in UK television advertising, at least in the short term, according to respected media consultant, John Billett.

Fruitful Third Quarter For Viacom Empire

Entertainment giant Viacom saw profits grow by 9% in the third quarter on the back of an advertising upturn, notably at the group’s cable division.

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