MediaTelINSIGHT: Agencies Decoupled From Ad Revenue Cycle
Contrary to received wisdom, advertising revenues are becoming a less significant factor in the financial performance of global advertising and media agencies, according to analysts at Morgan Stanley.
Also On MediaTel Insight Today…
US Ad Market Looks A Little Brighter, Says Initiative Chief
Conditions in the US advertising markets are starting to look ‘a little brighter’, according to Initiative Media’s CEO, Alec Gerster.
W2F Produces Conservative Mobile Gaming Forecasts
The mobile games market will be worth €1.65 billion in 2006, up from just €0.46 billion in 2003, according to a new study from the Wireless World Forum (W2F).
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