MediaTelINSIGHT: Conditions Are Firming For Ad Recovery
Global display advertising expenditure will rise by 4.7% next year, with Europe and the UK under-performing the average whilst the US continues to drive the recovery, according to the latest set of forecasts from ZenithOptimedia.
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Strong Agency Account Activity In November
Advertising and marketing account activity was strong in November and the ongoing trends are positive, according to the latest New Business Scorecard from Lehman Brothers.
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