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MediaTelINSIGHT: Digital TV Should Be More User Friendly
The TV industry must take steps to make digital equipment and services easier to use if uptake of the technology is to be optimised, says a new report out this week. Poor design and “non-intuitive” systems are described as the greatest barriers to using digital TV.
Also On MediaTel Insight Today…
Worldwide Broadband Lines Grow 24% In First Half
The number of broadband lines worldwide rose by 24.3% to 77 million during the first six months of 2003, with the fastest growth coming from the Europe, Middle East & Africa (EMEA) region, which jumped by 34.5%.
US Radio To Take 10% Share By 2012, Says Kagan
Radio advertising could take a 10% share of total adspend in the US by 2012, according to a new projection unveiled at a Kagan World Media conference this week.
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