MediaTelINSIGHT: Global Marketing Spend Rises 7% In 2002
Advertising and marketing spend rose by 7.1% in 2002, according to a survey of the top 100 marketers compiled by AdAge. The US trade magazine says that this increase shows how the world’s leading marketers ‘weathered’ slow growth and the uncertain global economic and political conditions.
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US Online Advertising Revival Continues In Q2
US online advertising revenues continued to show a return to growth during the second quarter of the year, with expenditure up by 14% year on year, according to the latest report from the Internet Advertising Bureau, compiled by PricewaterhouseCoopers.
Interpublic Losses Continue In Restructure
Global advertising network, Interpublic Group, has reported a third quarter loss of $327.1 million, as it moves into the early stages of its ‘turnaround programme’.
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