MediaTelINSIGHT: Inserts Top Ad Effectiveness Poll

Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider.

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Newspapers Respond To Changing Advertiser Demands

The global advertising recession has forced newspaper groups to become more intuitive in the search for income and new revenue strategies are likely to be the main topic at the forthcoming World Newspaper Advertising Conference.

Broadband Boom Drives NTL Recovery In Q3

Cable operator NTL has reported a 68% fall in losses for the third quarter on the back of a surge in broadband subscribers.