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MediaTelINSIGHT: ITV Arrests Audience Decline, But For How Long?
Audience figures at ITV are starting to show signs of a turnaround, with adult commercial impacts in the calendar year to August up by 6.6%; share of viewing is down just 0.7% points over the same period.
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PVRs Threaten 30-Second Ads, Says Yankee Group
At present, penetration of personal video recorders (PVR) is low but a new report from the Yankee Group suggests that this will not be the case for long and the advertising industry will feel their impact from 2005 onwards.
Emap Circumspect In Spite Of H1 Revenue Gains
Emap is forecasting a 3% increase in revenues when first-half results are issued in November but claims that it is premature to suggest that market conditions are improving.
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