MediaTelINSIGHT: Long Term Outlook For UK Ad Market

There is no denying it has been a difficult two years for the UK advertising industry but media executives should be encouraged by new forecasts which show that expenditure could rise by as much as 42% over the next decade.

Also On MediaTel Insight Today…

IPA Sees Reduced Pessimism Despite Continued Cuts

Cautious optimism in the media and advertising markets has become ‘reduced pessimism’ in the latest Bellwether report from the IPA. The Q3 2003 survey shows that on the whole marketing budgets are still being cut, but by fewer companies than in the previous report.

Commission Agrees To Partial Sale Of INM Regionals

The Competition Commission has approved the purchase of thirteen Independent News & Media titles in the Greater London area by Newsquest but has blocked the transfer of eight others, the Department of Trade & Industry revealed today.

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