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MediaTelINSIGHT: Media’s Advertising Model Under Threat

MediaTelINSIGHT: Media’s Advertising Model Under Threat

Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN).

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Global ad agencies Havas and Publicis have both released third quarter results which show improving, if not strong conditions.

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