MediaTelINSIGHT: Nielsen Confirms Upturn In TV Adspend

Figures for July show that broadcast advertising is picking up in the US and prospects for 2004 are even brighter with political and sporting events likely to act as a springboard.

Also On MediaTel Insight Today…

FCC Rule Changes Shot Down By Senate

The Senate has dealt a blow to the Federal Communications Commission and the Bush administration by voting against new ownership rules that would have allowed large media companies more influence in the US market.

Smartphones Struggle For User Acceptance

The next generation of mobile phones, dubbed ‘smartphones’, are set to be commonplace by 2007 and by 2008, most will have built-in digital cameras as the two handset technologies become merged into one.

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