MediaTelINSIGHT: Online Advertising Back In Fashion
US online ad spending will increase by 14.5% to almost $7 billion this year, higher than previously anticipated, according to Geoffrey Ramsey, CEO of new media research and analysis firm eMarketer.
Also On MediaTel Insight Today…
Rights Issue Underway At NTL
UK cable operator NTL is to proceed with a $1 billion rights issue as it seeks to reduce its debt burden and generate new business in the UK.
US B2B Advertising Slows In July
Talk of a business press revival has cooled after it was revealed that US B2B advertising pages fell by almost 10% in July.
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