MediaTelINSIGHT: Prospects Remain Good For US Ad Market
US adspend is growing at a faster rate than anticipated and is predicted to reach £164 billion this year. The prognosis is for continued strong media performance in the election year of 2004, before a slowdown begins. However, 2006 is shaping up to be a rebound year.
Also On MediaTel Insight Today…
Crucial Year Ahead For Wi-Fi Services
The jury is out on whether public access wi-fi is a potential moneyspinner or a lame duck technology. Things should clarify in 2004 as the infrastructure develops and market consolidation continues.
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