The advertising outlook is improving and the leading agencies are well positioned to take advantage of the market situation in 2004, according to analysis by Lehman Brothers.
Also On MediaTel Insight Today…
Wireless To Rule The Roost But Fixed Lines Have A Future
Revenues from mobile phones in Europe will soon overtake those of the total fixed line market but this does not spell the end of the road for landlines, according to the Yankee Group.
Murdoch Spurred On By Improving Economy
News Corporation chief Rupert Murdoch has professed himself more than satisfied with the performance of the company and claims to have no intention of stepping down.
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