UK advertising will grow by 3.0% this year, before rising to 5.5% in 2004, according to the latest set of forecasts from Universal McCann. This is a little stronger than the growth figures predicted for most other major European advertising markets.
Also On MediaTel Insight Today…
Coen Raises US Advertising Growth Forecasts
Universal McCann’s chief advertising prognosticator, Robert Coen, this week unveiled his latest predictions for the fortunes of the US market.
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