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MediaTelINSIGHT: US Television Revenues Nudge Up 2.1%
US local television revenues were essentially flat in the first half of the year, rising by just 0.2%, according to the latest figures from the Television Bureau of Advertising (TVB). The second quarter, which showed no growth, was slightly weaker than the first, which rose by 0.3%.
Also On MediaTel Insight Today…
Ad Market Begins To ‘Climb Out Of The Bath’
The long awaited recovery in the advertising economy is imminent with all the factors in place to ensure an upturn in spending in 2004, according to WPP boss Sir Martin Sorrell.
Cable Performs Strongly In Broadband Markets
Leading cable companies around the world are proving highly successful in the broadband sector, according to a survey by Point Topic.
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