Today’s decision by trade and industry secretary, Patricia Hewitt, paves the way for what many regarded as the inevitable creation of a single ITV company, as Carlton and Granada prepare to merge. With only behavioural remedies imposed, the two ITV heavyweights have emerged from the year-long Competition Commission investigation with one of the better outcomes proposed by the authorities earlier in the year, as far as they are concerned.
Also On MediaTel Insight Today…
US Ad Demand Grows In September
There was a slight increase in ad demand during September, according to a significant proportion of US media planners and buyers interviewed for a survey by MediaPost and InsightExpress.
Consumer Online Spending Up In Third Quarter
US online retail sales totalled $12.43 billion in the third quarter of 2003, a 24% increase over the same period in 2002, according to shopping search and comparison site BizRate.com.
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