MediaTel adds to its growing web-site when its launches a new extended sponsorship database later today. The database is fully searchable, allowing subscribers to obtain a range of information:
TV programmes – sponsors by programme and programme category
Sports events – sponsors by event and by sport
Broadcast rights to sports events (live coverage and highlights)
Separate search of sponsors across both TV and sport by sponsor category.
The sponsor categories are designed to provide a close match with AC Nielsen Register-MEAL categories.
Developments to follow will include:
Links to relevant Newsline items
Cross-links between sports events and the televised coverage
Team sponsor details for motor racing and football.
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