MediaTrader Attracts Emap As First User Of New Cross Media Section

Mediatrader, the MediaTel Group’s on-line media trading service has launched a new section, with Emap Media as its first user. The section, called ‘Cross Media’, launches this week and taps into the growing trend for marketing proposals created using brands which span the multimedia spectrum.

Derek Jones, MediaTel Group’s MD commented, “MediaTrader has grown rapidly over the last 6 months, and now has over 2000 planner/buyers using the service regularly. We are excited to be working with Emap advertising, who are the first to take advantage of this new section.”

The service in the new section has been designed and developed by MediaTrader to indicate possible cross media opportunities for planners and buyers. As the first user, Emap will see its brands form the basis of specific multimedia proposals located by planners and buyers who may otherwise have been unaware of the opportunities available.

Tom Toumazis, MD of Emap Advertising, said, “These new virtual facilities will enable our customers to see beyond the classic media opportunities and appreciate the wealth of solutions that Emap has to offer.”

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