MediaVest Commercial Director To Head Capital Advertising

Capital Radio has poached MediaVest’s commercial director, Linda Smith, to become the new managing director of the group’s sales division, Capital Radio Advertising. Smith fills the role left by Fru Hazlitt who was lured away from the radio group by internet portal company Yahoo Europe at the end of last year (see Yahoo Swipes Capital Radio Sales Director).

Capital Advertising generates over £100 million of national advertising revenue each year, accounting for 80% of the group’s turnover. In the new role, Smith will command a team of over 130 people and will report to Capital’s commercial director Paul Davies. She will also work with the company’s internet division, Capital Interactive, to develop revenue opportunities from Capital’s websites.

Commenting on Smith’s appointment, Davies said: “With our business about to expand further into the digital age, both through radio services and a significantly enhanced internet presence, I am sure Linda will play a major part in building upon the success we have already enjoyed.”

Capital Radio: 020 7766 6000