Mega Profile Secures British Land For Advertising Deal

Giant poster contractor Mega Profile has secured a new deal with British Land to erect temporary advertising banners across its construction sites in the UK.

The deal will see Mega Profile be given access to advertising opportunities across selected British Land properties, when they are undergoing development or renovation and require safety shrouds and scaffolding.

Mega Profile will be offered a range of formats across offices, warehouses, supermarkets and shopping malls. Sites include Broadgate in the city of London, Regents Place near Euston, the Meadowhall shopping centre in Sheffield and St Stephens shopping centre in Dublin.

Commenting on the deal, Harry Torrance, managing director of Mega Profile, said: “We are delighted to have won this contract and are really looking forward to working with British Land.”

Mega Profile’s appointment is part of a British Land review of the media potential across its portfolio, which culminated in a competitive pitch.

Justin Snoxall, a director of the British Land Corporation, said: “We felt Mega Profile was best positioned to work with us to develop this opportunity. They demonstrated a developed understanding of both the media market and of related planning and community considerations.”

Mega Profile recently offered brands the opportunity to sponsor a giant advertising hoarding on the west front of St Paul’s, which has been erected while the famous London landmark is given a facelift (see Mega Profile Takes Over St Paul’s With Giant Banner).

Mega Profile: 020 7580 977 www.megaprofile.com

Recent Outdoor Stories from NewsLine Maiden Secures £20m Outdoor Contract For Manchester Viacom Outdoor To Capitalise On International Sales Alban Launches UK’s Second Largest Outdoor Buying Point

Subscribers can access ten years of NewsLine articles by clicking the Search button to the left