Mega Profile Takes Over St Paul’s With Giant Banner
Mega Profile is offering brands the opportunity to sponsor a giant advertising hoarding on the west front of St Paul’s, which has been erected while the famous London landmark is given a facelift.
The giant poster contractor was commissioned by St Paul’s to make the banner available to advertisers during the nine month cleaning and restoration process to celebrate the cathedral’s 300th anniversary.
Mega Profile has reproduced a giant photographic image of the building’s west front on a PVC mesh and has this week put up the central section. The two outer panels will be joined on over the next few weeks to give the image a total size of 1,610 square metres.
Commenting on the initiative, Harry Torrance, managing director of Mega Profile, said: “It is a great opportunity for St Paul’s to generate vital restoration funds, although the primary objective we were set was to create something to enhance the look of the cathedral during renovation.”
He continued: “However, with relevance and sensitivity a brand could capitalise on this unique opportunity and have a world-famous communications platform. As well as establishing an immediate presence in the city with access to St Paul’s two million visitors a year, it will have the positive association values that will generate world reach.”
Last month Mega Profile launched a campaign to promote Bosch power tools across its portfolio of giant banner sites. The promotion, planned by Mediaedge:cia and bought by Portland Outdoor, will run across sites covering scaffolding on major building projects in six city centres across the country. (see Mega Profile Secures Bosch For Giant Banner Campaign).
Mega Profile: 020 7580 977 www.megaprofile.com
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