MegaPoster Launches New London Ad Site
Outdoor advertising group, MegaPoster has unveiled a new outdoor banner site in London, completely wrapping the Cochrane Theatre and announced 02 as the site’s first sponsor.
The banner will cover the area for the duration of the theatre’s refurbishment, which is scheduled to take around two years.
The Megaposter is promoting O2’s ‘bolt on’ services and is part of an eight-strong banner campaign supported by lightweight national 6-sheets and ambient in selected bars for two weeks.
Commenting on the initiative, Ian Bohn, sales and marketing director of Megaposter, said: “Winning planning consent for two years on such a prestigious site in the heart of London is great news for advertisers wanting to target an upmarket young audience in the Capital.”
He continued: “Banners, and the Cochrane Theatre site in particular, are perfect to deliver stand out for O2 to its core 15-34 year-old audience and will provide a point of focus to raise awareness across the whole campaign.”
Earlier this year Megaposter launched three new giant banner sites in Liverpool in an attempt to capitalise on the increasing popularity of the city as a day trip designation (see Megaposter To Launch New Giant Banners In Liverpool).
MegaPoster: 020 7960 6037 www.megaposter.co.uk
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