Meridian Broadcasting has introduced Meridian MarketTest, an all encompassing test market package for advertisers. It brings together the already available test market discounts and production incentives with quantitative research data available through Nielsen’s Homescan (Consumer Panel) and Scan Track (Retail).
The addition of research facilities will enable test market advertisers to see exactly what is being purchased by consumers across each of the Meridian regions, and thus the effectiveness of using Meridian for test marketing.
Additionally the company will be providing product testing, trade support and sample distribution facilities.
‘Microscope’, Border TV’s test market research facility is to be extended into the Granada region.
Meridian: 071 925 2511 Gill Troop
Nielson: 0865 742742 Peter Barker
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